Business Management Advisory
Digest the challenges in front of you, set a clear direction, and turn plans into a practical day-to-day operating rhythm.
Business Development & Ecommerce · Africa
Clarity for growing businesses
Practical business development, online marketing and ecommerce experience for businesses across Africa — helping you win customers, sell online and grow with confidence.
18+
Years in business, marketing & ecommerce
MBA
Stellenbosch University
Services
A sounding board for growth, marketing and online sales
Businesses across Africa reach out to me for business development expertise backed by hands-on online marketing and ecommerce experience — from winning the first customer to growing an online store that pays for itself.
Online Marketing & Ecommerce
Practical online marketing and ecommerce guidance — from getting found and converting visitors to running a store that scales without waste.
Discussion Sessions
Focused one-on-one conversations, online or in person, where we work through what is really holding your business back.
Growth Through Networks
Explore your own strengths and tap into external networks to unlock new customers, partners and opportunities.
Across Africa
From Nairobi to Lagos: entering African markets
I have worked across Southern Africa — South Africa, Namibia, Botswana, Lesotho, Eswatini and Zimbabwe — and been involved in taking business into East Africa: Kenya, Tanzania and Rwanda, plus West Africa’s giant, Nigeria. Not as an observer, but in the work of entering those markets: the conversations, the partners, the pricing and the realities that decide whether a product actually sells.
Africa is not one market. Each country has its own regulation, payment habits, logistics, buying culture and pace of trust. That nuance is where expansions succeed or quietly stall, and it is exactly what I help a business read before it commits.
Southern Africa
South AfricaNamibiaBotswanaLesothoEswatiniZimbabwe
My home base and closest network: South Africa, Namibia, Botswana, Lesotho, Eswatini (Swaziland) and Zimbabwe, where regional trade, cross-border customers and shared business culture shape the opportunity.
East Africa
KenyaTanzaniaRwanda
Hands-on market entry in the region: sizing the opportunity, finding the right partners, and adjusting offer, pricing and channel to how business is actually done there.
West Africa
Nigeria
Experience in Africa’s largest consumer market, where scale is real but so are the demands of distribution, pricing pressure and payment realities.
What that means for you
- Which market to enter first, and in what order
- Where local partners, distributors and networks matter most
- How pricing, payments and logistics really behave on the ground
- What the culture and pace of business expects from you
About
“Embracing the VUCA world we live in.”
A dynamic professional with outstanding marketing and business development abilities — continuously exploring opportunities to grow and develop businesses of any size, in any environment, from food to technology.
As COO of HOSTAFRICA and an MBA graduate of Stellenbosch University, I understand the entrepreneur’s need: simple, cost-efficient paths to launch, operate and grow.
- MBA, Stellenbosch University (2016)
- COO at HOSTAFRICA — cloud services for SMEs
- Built and ran a wireless ISP operation
- Online marketing and ecommerce for a growing cloud host
- Market entry across Southern, East and West Africa
- Marketing & sales leadership at Unilever and FMCG
- Sustainability studies at KEDGE Business School
- Fluent in English and Afrikaans
Experience
Nearly two decades of doing the work
Jun 2022 — Present
Chief Operating Officer · HOSTAFRICA
Providing SMEs the ideal platform to launch their brand into the cloud — domains, hosting and virtual machines.
Sep 2019 — May 2022
Marketing Manager, Elgin Fruit Juices · Two-a-Day Group
Developed new product sales channels while keeping the supply chain running optimally for customer service.
Jan 2016 — Aug 2019
Partner & Business Manager · HX Systems
Structured a wireless internet service provider into a lean, profitable operation, later acquired by the Hero Telecoms group.
Sep 2012 — Jan 2015
Account Manager · Unilever
Built joint business plans with regional and national accounts and managed sales teams to achieve planned growth.
2007 — 2012
Product & Sales Manager · Pacmar
Managed house brands, advertising agencies and new business contracts for a fast-paced FMCG packaging company.
Book a session
Ready when you are
Pick a time that suits you. Start with a free 20-minute introduction, or go straight into a paid 60-minute working session — online or in person around Cape Town.
- Free 20-min introduction — no obligation
- 60-min consulting session — R1,250
- Secure online payment with Yoco
- Instant confirmation
- 1 Session
- 2 Time
- 3 Details
Choose your session
Contact
Prefer to reach out first?
Whether you run a corner shop or a growing tech company, the first conversation costs you nothing but time. Connect with me on LinkedIn, or simply book a free introduction above.
Johan-Murray Muller · myconsulting.co.za · Cape Town, South Africa
Good fit for a session?
- You own or manage a small or medium business
- You face a decision or challenge you need to digest
- You want straight talk on growth, marketing and selling online
- You are ready to explore new networks and markets